Detroit marketing agency · Since 2015
The Detroit marketing agency that builds audiences.
Strategy, social, paid ads, influencers, video, photo and drone under one roof. Based in Detroit and working nationwide, with 245,000+ followers of our own.
Trusted by
Who we are
A Detroit marketing agency with a national client list
RAW Digital Group is a full-service Detroit marketing agency, with a digital marketing team and a production studio under one roof. We set the strategy, run the social media and paid ads, and produce the video, photography and drone content in-house. We have spent 10+ years building an audience of 245,000+ people, and we use the same method for clients from Sheetz and Marriott to neighborhood restaurants. Based at 2200 Hunt St in Detroit, working with brands across Michigan and nationwide.
Recent work
The work, in motion
★★★★★Angelina Khemmoro · Google review“Worked with Shawn & the crew, let me tell you... they’re absolutely phenomenal. I instantly fell in love with the photos from our photo shoot. Any time I hear someone needing some beautiful photos taken, I think of this crew.”
★★★★★Comdot Unity · Google review“Sean, Paige and co. were always on-point, professional, and timely. Our video was gorgeous. It did an awesome job of presenting our company and building our brand.”
★★★★★Alex G · Google review“Extremely professional and highly skilled, Shawn truly is a multi-faceted artist. I can not recommend anyone else!”
★★★★★Camille“Shawn and the crew really took the time to understand what makes us special before they ever picked up a camera. The final product was exactly us.”
Capabilities
A full-service Detroit marketing agency
Strategy, production, aerial, social and distribution, run by one team that has done it for ten years. Hire us for a piece or the whole program.
Drone & aerial
Our aerial unit is in-house.
Drone work is one of our busiest services. We fly drone photography across Michigan for developers, builders, venues and brands, from listing shoots to monthly construction progress and FPV fly-throughs, with FAA Part 107 pilots who check the airspace before every flight.
Why RDG
An agency that runs its own media company
We did not learn Detroit audiences from a slide deck. We have published to them every day for a decade.
We test on our own channels first
Our own Detroit channels reach about 46 million views a year. We see what earns attention in this market before we recommend it to you.
Distribution is built in
Great work still needs an audience. When it fits the campaign, your content can run on our own channels, where 60% of the audience lives in Metro Detroit.
One team, start to finish
The people who set your strategy also shoot the content, fly the drone, run the ads and report on results. Nothing gets lost in a hand-off.
Straight pricing
You get a fixed quote before we book a crew, and nothing is added without your approval.
Industries
Who we work with
Construction companies, developers, restaurants, venues and event organizers, and the brands that sell through them.
Real Estate & Development
Drone, video, photo and social for Detroit developers, leasing teams and brokers, from groundbreaking to lease-up.
Learn more →IndustryRestaurants & Hospitality
Social media, food photography, video and creator nights for Detroit restaurants, bars and hotels, from a team that shoots Detroit dining every week.
Learn more →IndustryVenues & Attractions
FPV fly-throughs, aerials, launch videos and social for Detroit venues, attractions, gyms and entertainment brands.
Learn more →IndustryConstruction & Development
Progress aerials, site video, recruiting content and social for Detroit construction companies, general contractors and developers. Part 107 pilots, one crew.
Learn more →IndustryEvents & Festivals
Recap videos, aerials, photo and social coverage for Detroit events, festivals, conferences and activations. Promotion before, coverage during, content after.
Learn more →IndustryProfessional Services
Partner-led short-form video plus LinkedIn and Meta ads for Detroit law, accounting, financial and M&A advisory firms that want to reach business owners.
Learn more →IndustryTourism & Destinations
Aerial b-roll libraries, seasonal social content, itinerary reels and campaign video for visitors bureaus, chambers, DDAs and parks in Michigan and Ohio.
Learn more →Learn
Free guides from our team
Pricing, playbooks, permits and platform changes, written by people who do this every week. Visit the Learn hub
How AI Search Picks Local Businesses (and How to Show Up)
How ChatGPT, Google AI Mode, Ask Maps, Perplexity and Apple Maps choose local businesses, what signals matter, and a checklist to show up. From a Detroit team.
Read the guide →DroneDrone Rules in Detroit: What's Legal Where (2026)
Where you can legally fly a drone in Detroit in 2026: FAA rules, downtown and riverfront airspace, stadium limits, Michigan law, park permits and the border.
Read the guide →PricingHow Much Does Drone Photography and Video Cost in Detroit? (2026)
What drone photography and aerial video cost in Detroit in 2026, from home listings to construction and FPV, what drives the price, and how to compare quotes.
Read the guide →FAQ
Hiring a Detroit marketing agency: common questions
What does RAW Digital Group do?
Why choose RAW Digital Group?
Do you work with clients outside Detroit?
How much does a marketing agency in Detroit cost?
What kinds of businesses do you work with?
Do we own the content you create?
How much does social media management cost?
How much does video production cost in Detroit?
How much does drone photography cost?
Can we hire you for one project instead of a retainer?
Will we get a fixed price before work starts?
Are your drone pilots licensed?
Do you run paid ads, or only organic social?
Do you manage influencer and creator campaigns?
How fast do you respond to a new inquiry?
Start a project
Tell us what you’re working on.
Three quick fields. We reply within one business day, usually sooner, with next steps and a budget range.
Prefer to talk? Call or text (313) 241-0004